Misleading sms about specials

With relating to sms received about specials running till Saturday 22 September 2018.The sms reads as follows: SPAR:LADISMITH BULK CHEESE CHEDDAR /GOUDA R69-99 P/KG TWO DAYS ONLY UNTILL SATURDAY 22 SEPT I went into Spar buying the Bulk gouda cheese block...but was informed that its the "sliced" cheese thats on special and not the bulk cheese....I would just like to know if this is correct and if so...why the misleading sms stating "bulk" and not "sliced"...