Labelling of women in a negative light

Twice I have been in a local Spar and heard an advert labelling women as 'products from the Fattis & Monis factory'. The person who authorised this advert should be fired as women constitute 75% of shoppers for their families. A marketer who thinks insulting his main market is a good way to increase business is an idiot, or he is reflecting the mindset of the management of the company he works for. If Spar management views women in a derogatory, contemptuous way, I feel sorry for their female staff who must be subjected to disdain as well. I will not support a business that does not value the role women play in society, other than someone to be ridiculed in a nasty, sarcastic way. Those men who perceive women as 'Fattis and Monis' obviously treat the women in their lives abusively - I don't blame women for moaning if they are derisively called 'fatty'. This usually happens AFTER giving up our girlish figures to give these ***s children. They primp and preen for having 'fathered' a child - big deal - who did all the work, put up with the discomfort and ruined our figures in the process? Spar is boycotted from my purse.