Disgusting Spar brand coffee

I purchased the 'Spar continental roast pure coffee' on Friday, which was located next to the Jacobs and the Nescafe Gold - in the same price range but slightly less expensive than the other two.<br> <br> I must just say that this coffee is revolting. I feel like I've thrown money away because there is no way I will drink this. It is no-where near the taste of other coffees in this range. The taste is so terrible, I questioned whether coffee is able to go off. It has the worst, extremely bitter, after-taste and I would be VERY surpised if this coffee were really \100% pure coffee"as it advertises.<br> """