Cape Gate refuse to honour wrong SMS for Goods

I want to express my absolute displeasure with the store manager of Cape Gate Super Spar who send my an SMS on Tuesday 23 June 2015 advertising / informing me, a customer of theirs, of a special on Beef Biltong @ R129.99 per kilogram. This item was at the top of the add followed by several other 'specials'. As it was at the top of the SMS I responded to the add by visiting the store on the 23 June when the add was received. <br> <br> Having order the biltong from the section that deals with it I was told at the till that the biltong was R199.99 a kilo. When I raised the issue with the SMS that they have just send me I was told that it was a mistake, and that I cannot have the biltong as the SMS was wrongly send and the date of the add was only until the 21 June.<br> <br> Since I just received the add on my cellphone I assume that it was current otherwise why send it to me. The 'manager' who refuse to talk to me refuse to honour the add despite the fact that the mistake was theirs. I was not the only one responding to the incorrect SMS.<br> <br> As someone who frequently used their store in the past I will now, out of principle, avoid them in future even if they have specials. <br> <br> Professor Jerry Le Roux