Discriminating against female beer drinkers

I am an avid Black Label beer drinker and I was shocked to see the campaign line "Champion men deserve champion beer" on the product that I buy on a weekly basis. Does this mean I as a female should not drink black label or am I not good enough as a champion female? Disgusted in this gender bias product as we live in a diverse world where we continually battle to create gender equality for all. I would love a response from SAB or Carling Black Label.