Sony Call Centre not helpful

I've called the Sony Customer Service Number ********** 921 to assist their client who had a problem with their phone. I was given two language options, English and Afrikaans. The person offering to assist in English had a heavy European(?) accent that is difficult to understand. The person I was trying to assist is Zulu speaking and had to struggle to make himself understood to the consultant, who's first language clearly isn't English. The number I called, I assume is in South Africa and my question is: Is SONY aware that most people in this country speak native languages and that isiZulu is the most widely spoken language in the country? Why is there no African language option or do they think natives don't buy their phones and therefore do not cater for them?