CUSTOMER TO PAY FOR RETURN

Recently made a purchase for rechargeable light bulbs. There was no option to select which colour light , however there were pictures of warm and white light. Upon receiving my order I opened the first box to find that the casing around the first bulb we took out of its box was damaged/distorted/bent and we did not want to open any others knowing we would have to return the items are they were damaged. To add insult to injury, I was told by customer service that I have to pay to return the items because this is their policy. Apart from clearly being stated on their website that RETURNS ARE FREE - their website says:

You are liable for returning the item at your cost if the item is returned due to you simply not wanting the item, if the item is faulty/broken Snatcher will be liable for that cost. If you received the goods damaged or defective, we will replace the item if we have stock. Failing that, we will refund you for the damaged goods in full. Goods will only be accepted, and the relevant remedy offered if the item is still in its original packaging and has not been modified in any way.

So why am I being forced to pay to return 1) damaged items 2) Non-specified items?

This is the last time I spend my hard earned South African rands with this company.