Slimsy Squash concentrate - "Living Lite" a con?

Noticed a dramatic increase in kilojules between the "old" and "new" packaging of Slimsy concentrated squash drinks. e.g. Mango & Orange has gone from 38kj to 64kj i.e. 68%. If anything, the addition of endor*****ts by Diabetes SA and the Heart and Stroke Foundation is somewhat disingeneous. At least they've dropped the "low kilojule" claim.