Complaint

I visited a Shoprite store in Southfield to purchase a few items. They had some specials and other items not. I purchased items that were special as they had great deals. All of those items that I purchased had prices, price special boards indicating the special price. Cakes were being sold at a normal price of R39.99 on the shelf with a price tag. However was on my way out just before I paid, I saw some more cakes displayed on a different table in front of tellers, near other items on special. However, these cakes had no price tags on them but yet looked as if they are being sold at a special price. This got me interested in purchasing them, however, there were no price tags on them or on the table on which they were placed. I questioned this with the staff and supervisor as this was misleading and not clear. I later spoke to the store manager who apologize to the staff member who didn't place the price tags after he came back with a ridiculously overpriced cake price. After which I clearly explained the following as it was unacceptable for a price tag to now come out of nowhere e.g. R79.99 According to my consumer right: Consumer Right No.6 Right to fair and honest dealing NB!!! Your right to protection against false, misleading, or deceptive representations

Suppliers are not permitted to, directly or indirectly, provide consumers with false, misleading, or deceptive representations regarding goods or services; and Suppliers are not permitted to use exaggeration, innuendo, or ambiguity when referring to goods or services or the benefits thereof.

This was a very dishonest experience from Shoprite Southfield, Cape Town. And something should be done about this.