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I bought a wi-fi router from Sell Direct and planned to have it activated. I did get a call from them at around 15.55pm on Friday, but I could not answer the call as I was in a meeting.<br> I did call back after 16.00pm. I called both telephone numbers around 7 times between 16.00 and 17.00.<br> The business hours are stated as 8 am to 5 pm Mondays to Fridays. However it seems like this is just a rough estimate of when your staff are available to take calls. <br> I find it to be unprofessional and poor service to have staff, especially in the call center, take an early Friday off. <br> If this is a regular thing, then rather not lie to customers. Adjust your business times to say: 8am to 15.55pm on Fridays.