cannot activate sim card no response from selldire

On the second of novemeber i recieved a call about the cell c promotion from sell direct cape town. the sold me the mobile router cell C and promised delivery less than 8 days. i only recieved the package on monday the 16th november after more than ten day. i tried to activate the phone with no success. will you please assist with this useless people to activate or cancel this contract. to make it worse they have already debited my account without even recieving the product. the sales reference number is Sale *** (5). i think this company need to be reported to the authorities as heir taking advantage of customer