SCORE MISDIRECTED COMPETITION

I had purchased a Score Heritage Edition Energy drink. On the side there is a competition. It reads as follows: Check under the tab to see if you're an INSTANT PRIZE WINNER! If you find a code, Dail *120*12212# to redeem your prize. If follows that I did look under the tab and found a code, the number 12. Having found the code I dailed the number. I was advised that this transaction will cost me R1.30. Having won, I was not concerned about the cost, thus I continued and when prompted to enter my code I entered 12. A response returned informing me that the code is invalid/ is not a code. Now I beg the question, there is no indication whatsoever how long the particular code must be, there is no notice of the cost, then there is the deception of the code.... This is seriously misdirection if not false terms. I cannot imagine how much is to be **** from this misdirection. In fact I do demand a prize.