SANTAM over priced and disregard loyalty

After being a loyal customer for over 2 decades regardless of costs.. they did an annual increase in premium of just over 30% and refusing to reduce it. Even though I’ve hardly ever claimed and ill I’ve been doing is paying the premiums over the years making them rich. I should have just switched to an alternate years ago when the offers have been much better for a like for like service. Santam is no longer a household brand to be reckoned with after rewarding loyalty like this. Choose an alternate provider for better value for money. That’s what I’m going to do because they don’t want to reduce my premiums.