Samsung SA shocking service

Samsung has got the worst customer care that I have ever experienced. I bought a new phone at the samsung store in cape town on the 1st of November.. it's not even 1 month later and the phone is faulty and giving issues. Samsung in jhb is refusing to assist and tells me to fly to cape town to exchange or refund the phone. Even samsung head office is useless and wants to send the phone in for 3 assessments 1st before they will decide on what to do with the phone. Worst provider ever and the service is terrible across the entire brand in SA. How can you refuse a consumer his rights when the phone is not even a month old yet. Samsung SA is a bunch of ******* just caring about taking the consumers money and then the worst after care service imaginable.