Dissapointed loyal customer

Purchased a new Samsung Galaxy S8 in May 2017 and was not told that I needed to take out Samsung Mobile Care cover for the screen. Now after dropping the phone and crac king the screen , I'm told by Samsung that I cannot claim as I don't have this cover at R69 per month and as three months have passed, I no longer apply. However, if I owned an S7, I would still qualify for two free screens.