Renew Vivid colours

<p>Bought their new VIVID colour hair dye the Purple fanatsy - After pre-lightening and using the semi-permanent colour - I washed out the dye - Literally all the dye came out not even an ounce of purple - more of a grey tone!!! Absolutely terrible product would never ever recommend it! How can you say VIVID if the colour washes out as soon as you remove it to dry your hair?? Ledt it in as long as 1hour. Highly disappointed.</p>