Bad service not delivering on promised value promise...

Shocking service delivery for a company that claims to create value for its customers. I opened a Game Store account and experienced bad service in-store from day one. Therefore, I app**** for payments to come off my bank account monthly via debit order and was assured that it was set up, only to get an email this month that I did not make payment and was penalized. This will also reflect negatively on my credit score. How is this creating value for me?????