Poor Customer Service and Policies

I travelled on Qatar from SA to ****et and my baggage was damaged on arrival. I did not see any Qatar counter or staff at the airport and been in another country and awaiting transfers I decided to email a complaint on my arrival back to SA. I did complain at the Qatar counter in SA but they said I should email as it did not happen on my arrival. I did email but was told that I should have reported my bag damaged on arrival and they will not entertain my complaint. Qatar should relook at their policy as people are confused/unsure what to do in another country. I will never fly Qatar airlines again because of the their customer care/service.