Damaged Luggage, No interest in assisting me

South Africa Division My brand new luggage was so completely damaged that I can no longer use the roller system of the bag (this is the biggest of the set). I have done all documentation online to put in a complaint/claim within the stipulated time of 7 days. Almost immediately after sending it in, I received a mail form this gentleman at the department, just telling me that since I did not report it at the airport on the day, I have no claim, which is not what the website says. (Bare in mind, that I did not see the damage on the bag until I was home). I feel that I wasn't even given a fair shot, and am so disappointed because Qatar is supposed to be a more trustworthy airline.