LV
Lelo V

1 reviews | Active since Nov 2022

08 Sept 2026, 08:17

Extremely Disappointed with Prime Direct Claims Department

Extremely poor claims experience. There is absolutely no proactive communication from Prime Direct. I constantly have to call and follow up just to find out what is happening with my claim. No updates, no progress communication, no reassurance l; just silence unless I make contact first.

A customer should not have to continuously chase their insurer for basic feedback. The lack of communication and ownership has made an already stressful situation even more frustrating. Very disappointing service.

An accident is stressful enough without your insurer adding to the frustration. I don’t expect miracles but I do expect communication, accountability and basic customer service. If there are delays, simply communicate them.

After paying such a substantial excess, being met with silence is unacceptable. Very disappointing, Prime Direct.

0
Replies (2)
Prime South Africa
Prime South Africa's reply08 Sept 2026, 10:44
Official
Hello Lelo, thank you for reaching out. We’re truly sorry to hear about your experience and want to assure you that we’re already looking into it.
You’ll receive a full response within 2 working days. Please click “see more” to view our full update once posted.
Kind regards,
The Prime SA Team

Prime South Africa
Prime South Africa's reply11 Sept 2026, 12:42
Official
Hello Lelo V,

Thank you for taking the time to share your experience. We value all input because it helps us improve how we support our clients during stressful times like an accident.

At Prime, you’re more than just a number to us. We're committed to offering affordable car insurance tailored with personal service – you’re more than just a number to us.

Our records show that our senior assessor has since contacted you personally to explain where we are in the repair process. We can also confirm that the repair authorization has been sent to the repairer, with a confirmation SMS sent to you. 

Our Market Conduct team has been alerted and is already in contact with you to provide further clarity.

Committed to resolving your concern with care.

Kind regards,
The Prime SA Team