AC
Angelique C

1 reviews | Active since Jun 2026

06 Sept 2026, 14:58

Absolutely appalling claims experience

Prime SA Insurance will call you a million times when they want you to sign up and take your money. The moment you actually need them, however, the experience is completely different. Be prepared to spend weeks chasing them, repeating yourself and feeling like you’re being treated as though you’ve committed a crime.

I was involved in a serious accident on 15 August after being hit by a speeding driver who allegedly ran a red robot and may have been under the influence. My vehicle was subsequently deemed a write-off, and Prime has since cancelled my policy.

The claims process has been an absolute nightmare from the beginning. I was told to submit my claim through the app, which is already unnecessarily difficult to navigate. I then followed up myself to make sure my claim had actually been received, only to discover that I apparently also needed to complete a separate claim form. Nobody had told me about this form.

So I was left chasing them for answers, only to then be told that they had not received my claim and that I needed to complete a form I wouldn’t even have known existed if I hadn’t followed up myself.

The following two weeks were filled with frustration, delays and what felt like constant suspicion. I understand that insurance companies need to investigate claims, but there is a massive difference between conducting an investigation and making an injured customer feel as though they are being treated like a potential *****ster.

And all of this was happening while I was still recovering from injuries sustained in the accident.

I then needed written confirmation that my vehicle had been written off so that I could provide it to Standard Bank. Getting this simple confirmation from Prime became another battle. I was made to feel as though I was asking for something completely unreasonable.

Eventually, Mamo from the legal department contacted me and told me she thought I was trying to dispute the write-off.

Why on earth would I be disputing the write-off when I am the one asking for written confirmation that you have written my car off?

The manager, Millicent, has unfortunately been no better. Every interaction seems to result in another excuse: they are waiting for this, waiting for that, waiting for something from external investigators, etc.

What makes it even more unacceptable is that I was only informed two weeks after the accident that they intended to inspect the accident scene. Two weeks. After an accident scene has obviously changed significantly.

I am now three weeks without a vehicle, dealing with the aftermath of an accident and still having to fight with my insurer just to get basic communication and clarity about my claim.

The entire experience has been exhausting, frustrating and incredibly disappointing.

Prime SA Insurance was very eager to get my business when I was signing up. Unfortunately, that level of enthusiasm disappeared the moment I actually needed them.

Please think very carefully before taking out a policy with Prime SA Insurance. Based on my experience, getting insured is the easy part. Getting help when something actually goes wrong is an entirely different story.

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Replies (3)
AC
Angelique C's update06 Sept 2026, 15:04
Reviewer Update
Oh I’m forgetting the fact that no one could tell me how much I was insured for, just that I’m insured for the retail value. But the fact that no one could give me an amount! ******* company
Prime South Africa
Prime South Africa's reply06 Sept 2026, 17:29
Official
Hello Angelique, thank you for reaching out. We’re truly sorry to hear about your experience and want to assure you that we’re already looking into it. 

You’ll receive a full response within 2 working days. Please click “see more” to view our full update once posted. 

Kind regards,
  The Prime SA Team,
Prime South Africa
Prime South Africa's reply08 Sept 2026, 09:10
Official
Hello Angelique A,

Thank you for taking the time to share your experience. We value all input as it helps us improve and better serve our clients.

Prime relies on both our app and follow-up communication to guide clients through the claims process, and we expect our teams to make things as clear and simple as possible, especially after a serious accident. We also aim to ensure that any investigations we need to do never leave a client feeling as though their integrity is in question.

After a review of our files, we can confirm that your claim was registered on the same day you contacted us, that we reached out multiple times that day to communicate this, and that your claim forms were emailed to you the very next day. We can also confirm that because this is comprehensive cover, we first needed to quantify the damage before we could give you a specific cover amount. As you know, your cover is for the retail value of your car under the comprehensive cover you chose, which has since been explained. At the same time, we recognise that the way this was communicated, and how feedback was managed while investigations continued, did not leave you feeling supported, and we regret the frustration this caused at a difficult time.

Our Market Conduct team has been alerted and is already in contact with you to provide further clarity. We have also ensured that you will be provided with a detailed answer regarding the status of your claim and what you can expect next.

At Prime, we’re committed to making support accessible and convenient. Whether you prefer using the mobile app, sending an email, or making a call, we’re here to help - on your terms.

Committed to resolving your concern with care.

Kind regards,
The Prime SA Team