Watch strap only lasts 6 month, twice

Hi,<br> I received a police Watch for my anniversary in December 2014. Since then i have had to replace the strap of the watch already one and the new strap, which i have just had for about 4 months, has already started breaking at the exact same place. The watch is a Police Main Street Gents Watch (PL13751JSU) an i find the straps design really bad as i now need to replace the strap for a second time in a year, which im not going to bother doing as the strap replacement costs 1/3rd of the watch, instead i will just purchase another watch from another brand.<br> I am not happy with your products design at all.<br> Thank you