Contaminated Pronutro

I've been a loyal Pronutro fan since the 70s, so am fami**** with how it should taste. On several occasions my banana Pronutro has had a strong chemical taste and smell, rendering it unpalatable. The matter was logged with Pioneer Foods Consumer Care, however, other than an initial call-back, I heard nothing further. Some weeks later the Pronutro was again contaminated. Once again, I reported the matter to Consumer Care, received a call-back, but heard nothing further. I then took the initiative to courier deliver a yoghurt tub filled with *****ed Pronutro to Pioneer Foods Head Office; they were able to smell, taste, touch and analyse the product.

For four weeks I heard nothing, despite following up several times, only when threatening to go to the media did Consumer Care contact me to log a case. Since then I have heard nothing further: no apology, no explanation, no compensation. Interestingly, the Checkers teller immediately recognized the smell as her child had previously vehemently refused to eat similar Pronutro.

It seems Pioneer Foods are simply not interested in resolving complaints, their attitude seemingly being one of, "if you don't like it, buy something else!". Many companies are unaware that on average only 1 in 25 unhappy consumers actually bother to complain, the rest just go elsewhere. Companies should be thankful for every complaint, it provides feedback for improvement. Most important, employees neglect to consider that consumers ultimately pay their salary, without the consumer they might soon be joining the unemployment queue.

Unfortunately this site does not allow a zero star rating, which is ultimately all Pioneer Foods deserve.