Utterly Disgusted

On [date] at approximately 14:00, I visited Pep Stores in Phakamile Mabija to purchase a charger. I located a charger port on the shelf, placed directly in front of a price label of R59.99, with another price label of R129.99 next to it. There were multiple adapters (more than six) placed in that same position, which clearly indicated that this was the intended price for those items. When I queried the price with the security guard, he initially stated that adapters are expensive. I pointed out that the adapters in front of me were marked R59.99, which was consistent with the shelf display. He responded that they were “most likely expensive,” and I advised him that if that were the case, then the shelf placement constituted misrepresentation. When I proceeded to pay, the item scanned at R229.00, which is significantly higher than the displayed price. I informed the cashier that the price was incorrect and accompanied her to the shelf to show her the display. She then stated that “other adapters were packed in front of that price,” and that the displayed price did not apply. I explained that this is misleading, incorrect, and amounts to false advertising, especially because several units were placed under that price label. The manager was called, and instead of addressing the issue professionally, she approached me with a condescending attitude. She insisted that “this is how they pack their adapters,” despite my explanation that this practice is misleading to consumers and violates the Consumer Protection Act. A consumer who purchases multiple items may not notice the incorrect price at the till and would be overcharged due to the store’s negligence. As a consumer, I reasonably expect to pay the price as displayed, because that is the price the store has advertised. A consumer who purchases multiple items may not notice the incorrect price at the till and would be overcharged due to the store’s negligence. As a consumer, I reasonably expect to pay the price as displayed, because that is the price the store has advertised. A consumer who purchases multiple items may not notice the incorrect price at the till and would be overcharged due to the store’s negligence. As a consumer, I reasonably expect to pay the price as displayed, because that is the price the store has advertised. 1. Section 23(6) – Displayed Price Must Be Honoured The CPA states that when a price is displayed on or near goods, the supplier must not charge a higher price than the displayed price. CPA Section 23(6): “A supplier must not require a consumer to pay a price for any goods or services higher than the displayed price.”

CPA Section 23(6): “A supplier must not require a consumer to pay a price for any goods or services higher than the displayed price.” Section 29 – Prohibition of False, Misleading or Deceptive Representations Displaying goods under an incorrect price label, especially when multiple units are placed there, is considered misleading. CPA Section 29: “A supplier must not market any goods or services in a manner that is misleading, deceptive, or likely to mislead the consumer.”

Section 29 – Prohibition of False, Misleading or Deceptive Representations Displaying goods under an incorrect price label, especially when multiple units are placed there, is considered misleading. CPA Section 29: “A supplier must not market any goods or services in a manner that is misleading, deceptive, or likely to mislead the consumer.”

Section 29 – Prohibition of False, Misleading or Deceptive Representations Displaying goods under an incorrect price label, especially when multiple units are placed there, is considered misleading. CPA Section 29: “A supplier must not market any goods or services in a manner that is misleading, deceptive, or likely to mislead the consumer.” Section 29 – Prohibition of False, Misleading or Deceptive Representations Displaying goods under an incorrect price label, especially when multiple units are placed there, is considered misleading. CPA Section 29: “A supplier must not market any goods or services in a manner that is misleading, deceptive, or likely to mislead the consumer.” Section 29 – Prohibition of False, Misleading or Deceptive Representations Displaying goods under an incorrect price label, especially when multiple units are placed there, is considered misleading. CPA Section 29: “A supplier must not market any goods or services in a manner that is misleading, deceptive, or likely to mislead the consumer.”