Peel Honey is overcharging?????

Bought 3 product at Peels Honey on Saturday: 2 (Two) Bunkers products and a bottle of honey. Thought is was a bit expensive but paid and left. I drove onto Rotunda to find the same products at 2/3 of the price .i.e at Peels - R 68-00 and Rotunda- R 44-00. And then saw the same products at the Quarry home store at the same price as Rotunda. How can the mark-up be so high at Peels, Beware people.... Peels Honey appears to be OVERCHARGING.