Just return the product to the retailer and don't buy it again

You know, a customer thinking they are doing the right thing by approaching your brand to complain about a product now in hindsight doesn't seem like the correct thing to, I rather take it back to the retailer and let them deal with you.

My wife complained about your cheese having mold, ok, you came and picked it up but it feels like I must waste my time and money for a product that you created, a retailer will at least replace my product but no what do you do, you go and collect the product and instead of giving a voucher back at the retailers price, you give a voucher for much less than the product which then means I am now out of pocket for my call, my time, my petrol and also I need to pay more for a product that I paid full price for, never buying your product again, you just lost a valuable customer in not only cheese but all your other products as well.