sS
satchc S

1 reviews | Active since Dec 2016

04 Jun 2017, 20:54

May/ June 2017 Television Advert - Car crash

<p>The advert currently on tv is horrible. It is putting a very bad taste in people's mouthes about OUTsurance.</p> <p>Your organisation should respect peoples feelings regarding the amount of loved ones we have lost on the South Africa roads.</p> <p>Best you ensure you take it off the television before your whole reputation is tarished. </p>

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Replies (1)
OUTsurance
OUTsurance's reply05 Jun 2017, 09:22
Official

Hello claire-satchwell

we appreciate that the new OUTsurance life TV ad can cause certain viewers to feel uncomfortable. Such is the nature of many TV ads in the life insurance category.

While we are conscious that our ad will get noticed, we are certain that it is not offensive. Furthermore, one is invited to visit the website www.endings.co.za where we show 3 different outcomes to the advert which represent 3 very real potential outcomes for many people who are involved in serious car accidents.

Lastly, we hope that our TV advert also raises awareness of the dangers of distracted driving, in particular handling a cell phone when at the wheel.

Regards

Dinky