Case of gross abuse of FNB partnership and misleading potential customers - you be the judge

I would like to report the following email from Outsurance:

I am in the process of registering a bond with FNB. The process is being driven by appointed attorneys. FNB is a small cog in the wheel, providing an instruction to the attorneys for funding via mortgage.

Then out of the blue, this vulture descends on me...

Let us analyse the wording and subtle manipulations:

> Good Day Mr Lotter, > I trust this mail finds you well.

Great we are very polite.

> You've recently app**** for a bond with FNB , which > has been approved and instructed to the attorneys > -Congratulations!

Now trying to present an air of authority. Trying to show me that they are on the inside of the deal with FNB. They even appear to know about the movement of instructions from FNB to my attorneys. Very clever, but deliberately misleading.

> One of the conditions of your bond is that the > insurance for the structure needs to be finalized > prior to registration, I am trying to contact you to > assist with this process which will take less than > 10 minutes, as I have received your details from FNB.

OK now they are moving from authoritative to being demanding. They are using their authority established in the previous paragraph and abusing the typical anxiety associated with buying a property to very subtly infer that the process could be deadlocked if I don't contact them.

> Kindly advise (via email) of a suitable time for me to > give you a call at your earliest convenience.

This is a gross abuse of a relationship with FNB, and clearly a deliberate attempt to mislead a customer into believing the next required move is to contact them for building insurance.

I am deliberately not giving any personal information here as my aim is not a personal attack.

The purpose of this is to hold abusive companies responsible, and it allows other people to either agree or disagree with my interpretation of the situation.

The aim of such a marketing email should be to provide a customer with an offer, and allow the customer to freely choose the best option.