Within 10 days has zero meaning

Purchased one of the WhatsApp deals in the 19th of September. As per communication, delivery would be within 10 workings days. And that I would receive a waybill before the time to let me know parcel is in the way. It's far past the 10 day mark and no communication at all. Past from pillar to post with WhatsApp numbers as you cannot call them directly and emails refer you to a WhatsApp line. After sending a WhatsApp twice, I have been told that the order has been escalated. With nothing further. This happened each time and I am at a loss to try for lucky number three before getting told it's been escalated once again which has zero value to me. This was a gift that means nothing past it's time to get delivered to it's recipient.