In this age of automation and innovation, caring for your customers has never been more important. Creating love between your company and your customers can help scale positive word of mouth that is absolutely priceless. Here are 7 ways to help make customers fall in love with your business.
1. Treat your customers right
Happy customers who get their issues resolved tell 4-6 people about their experience. Here is a way to significantly influence word of mouth about your business. Don't just be a nameless or a faceless business; genuinely interact with your customer as a person, address them by name and be as friendly as possible.
2. Respect your customers
A third of consumers say they experience rude customer service at least once a month and 58% of them tell their friends. This is how word of mouth can work against your company’s reputation. Have patience, respect your customer’s mood and strive to resolve issues in the most comfortable manner.
3. Offer ongoing support
Do everything in your power to provide excellent customer service for your customers on an ongoing basis. Respond quickly and enthusiastically and never slow down on satisfying your audience. Special offers, discounts and follow-ups go a long way.
4. Treat your customer like a valued partner
Take your customers feedback seriously and act upon reasonable requests. Make sure that it’s clear that you want your customers feedback and that you truly value them as a partner. Focus on them and show them that their opinion matters and in this way strengthen their trust, loyalty and overall love for your company.
5. Honesty is crucial when it comes to mistakes
Be transparent and do not be afraid of feedback from your customers. Transparency means having nothing to hide. Leverage customer feedback for innovation, research and development.
6. Follow through on your word and promises
Your word is your bond and following up on your promises helps show the transparency of your business, while building a feeling of trust and dependability with your audience. Manage the expectations of your customers to ensure realistic goals are set and can be met. By remaining consistent in your messaging, your customers will learn what they should expect from you in the future.
7. Remember to say thank you
As many as 3 out of 4 customers say they have spent more with a company because of a history of positive experiences. Kindness and gratitude for a customer’s business is an undeniable way to further enchant them for the long term. Be as appreciative as possible to your customers for taking the time to go through the process of resolving their issue. Finally, follow up with a good old fashioned "Thank you."
Sources: Hellopeter.com; www.wrightanglemarketing.com; www.entrepreneur.com