No one month free trial

I'm actually sorry to write this, because I've really liked Netflix services up until now. I've enjoyed a month free trial a few years back and then continue with paid services. I've reactivated my account a few times whenever there is a series I want to watch. So, I suggested Netflix to a friend of mine, because I really thought he would enjoy a few of the series. He is a bit of an IT geek and wasn't sure he wanted to give Netflix a go, but after some convincing of people at the office, he decided to activated an account, since you have a one month free trial. I suggested he watch the OJ Simpson series, since he likes real life crime movies/series. So he watched the first two episodes at home and last night he came to my place for dinner and suggested we watch the third episode together. I've seen it before, but didn't mind watching it with him. After we watched it, he was notified that his account has been suspended because he used a device that has already been given a free trial period. I said he should just contact netflix (from what I hear they are helpful) - it is probably because Netflix has been on my device before. So he should just ask them to remove my device, then he can continue the free trial at his house. Netflix just declined the request and said it is protocol. So now he has lost his one month free trial, he is upset with Netflix, he has seen 3 episodes of a series, so wasted his time and everyone at his office as well as me are a bit disillusioned by Netflix's unwillingness to help him. The problem is also that nowhere do they say you shouldn't use the free trial period on a device on which Netflix has been activated before. Like, seriously... he used his own credit card details and his own e-mail account that has never been registered before. Is it really so hard to verify that this account is a brand new one. I was also thinking that if someone give you a laptop as a gift and you sign up to netflix for the first time, not knowing, you lose your free trial. I think this is a bit petty and really unnecessary. I understand that people abuse the free trial period, but I think the bad publicity is worse than the few people who try and device ways to get a one month free trial. I'm sure he would have paid for the services after a month, because he was really into the series. Now he is just upset and says it is false advertising to suggest someone can have a free trial for a month and then take it away. I wish I could say I don't agree with him...