Getting charge double for being late

So I rented 3 movies on the special for R79 including a packet of chips and cola. I Rented the movies at 5:15. So a message was sent out at 1pm saying they needed to be returned by 2pm. Which I only received after 3. That's not even 24hrs of time to watch 3 X 2hr movies. <br> <br> So I call the store and they inform me that the \SYSTEM"has debited my account by a further R66 (R22 per movie) as a penalty for not being back by 2pm. And that there is nothing they can do. It's out for their hands because she sent out an SMS. (Which I received late)<br> <br> So the question is. You already have very few customers because of Box Office and people streaming movies. Yet you still penalize your existing customers because they would like 24 hrs to watch these movies. <br> <br> I will never rent another movie from your branch and I will tell my extended network of friends who live in the area to do the same. This is a *******. If I was a day late I would inderstand but 3 hrs on movies that have not been booked is pathetic. Good luck staying in business with that attitude. """