Tedious, ridiculous online voucher order

I have bought a voucher on 30th Nov for my family to spend on their christmas shopping and tilk today they have been unable to use it in your stores. I was called same day to comfirm the purchase before they could process the orders and send voucher number. After 4 days the recipient has still not received the voucher , I decided to go query in the store. The store called customer care and I was given the voucher and ref number over the phone. I sent the info to my mom and she went into Lebowakgomo store. She couldn't use the voucher cause I need to call a store here in CPT to allow or confirm that I bought a voucher. What kind of bull**** is that? It really doesn't make sense. Why is your process so tedious? It was my first time buying a MRP voucher and it will definitely be my last.