Customer service and Staff ethics

Went to your Durban Musgrave store at 16h30 today to pay my wife's account. At this time (peak hour) there was just one cashier present who happened to be already serving one of two woman before him, and the supervisor who evidently noted this and the line that i and others were a part of. At this moment some other lady presented herself before the cashier by cutting the queue from the incorrect side and she was told by the cashier to go around and join the queue. The supervisor blatantly ignores the line, and the lady who has incorrectly entered the queue, takes a look at the line and walks off.

Much to my frustration and that of the lady before me, the cashier acknowledges this and calls on the supervisor to get another cashier at the desk to obviously assist him, as he was now busy with the second woman before him(third lady who cut the queue still standing there). In the time the second cashier gets to the desk the first cashier is ready to serve the lady before me. I was next in line and ready to approach the second cashier when the supervisor utters to her(second cashier) that she needs to serve the lady who abruptly cut the queue even after being told by the first cashier that she needs to queue correctly. So i called him out on his actions and his response was the dumb "excuse me", ignores what i have to say while they serve this lady. This quite frankly is annoying and shows the respect that your store supervisors have for customers like me. When i responded by saying that i will not stand in line again to pay my account, he didn't care. This is the reason why retail companies have issues with collections - I, like many other customers take time off busy days to visit your store merely to pay our dues and are met with disregard and utter disrespect from your staff.

Customer service drives the success of any business and when the incorrect people are given authority and have no regard for customers, you get terrible reviews like this. So in short - please don't get your collections department to call my wife this month for payment as i took the time out of my day to visit your store, but your supervisor took the time to NOT treat me fairly.