BRAND FAIL, TEMPT ME THEN FOB ME OFF

WON A PRIZE, THEN IT WAS RECALLED I was thrilled to learn that I had won the High Tea event in Cape Town, and that I would be receiving two tickets. This news arrived “on time so to speak”, as I had been facing a personal health challenge - a third brain tumor diagnosis. Additionally, my sister's birthday fell on 4th September, and I saw this as the perfect opportunity to celebrate with her and create some cherished memories.

However, my excitement quickly turned into disappointment when, just one day before the event, I was informed that there had been a miscalculation, and the event was only intended for influencers and was apparently”oversubscribed”. On the last minute, (a day before the event, I was offered a seat at the event but had to decline due to undergoing radiation treatment, and making arrangements for transport. At that point, I was told that the events company would send a gift to my address for myself as a gesture of goodwill.

Regrettably, the promised gift never arrived, and I later discovered that I wasn't the only "winner" who had been invited to the High Tea event and then excluded under similar circumstances. Mont Blanc is a renowned and prestigious brand known for its excellence and commitment to its customers. However, my recent experience was a bit of a let down/ brand fail. It raises questions about the standards and values that the event organizers uphold on behalf of brands.

I hope this message reaches the appropriate parties within your organization and that something like this doesn’t occur in the future. I trust that the brand continues to stand for excellence, integrity, and the highest level of customer experience.

Thank you for your time. I trust that you will address this issue appropriately and maintain the impeccable reputation that Mont Blanc has built over the years and may it continue being an aspirational brand. Influencers paid to promote the brand vs a loyal/aspirational customer cannot becompared.

Best regards