Irritated by MiWay unsolicited cold calls

On 23 March 2023 (today) I have received three cold calls from MiWay Insurance (dare I say “SO-FAR”) regarding their products/services. These ‘Direct Marketing’ calls are unsolicited and I have definitely never expressed any interest in MiWay or it products on any platform – electronic or other.

Cold calling is defined as a sales technique used by telemarketers whereby they call individuals who have not previously expressed interest in the offered products or service. It is basically unsolicited ‘direct marketing’ through telephone calls.

In simple English POPIA defined ‘Direct Marketing’ as marketing aimed at an individual with the direct or indirect purpose of selling goods or services to that individual.

On the third call today, I asked the tele-caller (Charlie), where MiWay had got my contact details from. Charlie was very polite, spoke very clearly and after a pause told me: "Blue Label Data" on a JHB number zero-one-one, five-two-three, three thousand. I have tried to call this number, without success – as, as I see it, the collecting, storing and dissemination of my personal contact details (for financial gain) is ******* in terms of POPIA – thus what ‘Blue Label Data’ is questionable at very least. By using such services, one must ask, if MiWay is not complicit in this unsavoury, questionable practice and therefor a company you would want to be associated with.

I have asked the MiWay tele-caller to remove my name and details from their data base as I view unsolicited cold-calling as in infringement on my rights to privacy.