1 reviews | Active since Jul 2013
Extremely irritated ex-Miway customer - never coming back again
I hope this reaches the right people at Miway. Maybe they'll listen.
I had personal and business insurance with Miway for years. I was a very happy customer. Great services all around. A couple of years back the annual increase was a bit steep for our budget post-covid lockdowns etc. I got a quote from a different insurance company for the same coverage. Miway could not match it, so we moved everything over to the new service provider. So, we left as happy customers. I thought maybe we'll come back again some day.
BUT OH BOY! Then, for the last 2 years Miway's outsourced call centres came into play. 5-20 CALLS a day. Every day. NON-STOP. Not even Truecaller helps. As much as I keep blocking the calls, they keep changing numbers. It's 11:50am and me and my wife blocked a number for the day already.
Not me, my business, family or friends will EVER sign up with Miway for as long as we live. NEVER!!!!!!!
So we've gone from happy customers leaving temporarily to ABSOLUTE HATERS and spreading the word. Maybe you still get new signups by haunting people over phone calls, but I can tell you one thing for sure, people like me, will never CONVERT this way.
My marketing 2cents: Sure, you need to stay top-of-mind so that I(potential customer) call you when I need your services, but create content that I like to consume on social media and keep me interested there. Add some value in my life. Create content to help me get out of the rat race, improve my personal life, spend more time with my family, plan my diet and exercising better etc etc....That's the stuff I watch on Youtube and other channels daily.
This way you'll be in my face daily, but I won't mind and come January when it's time for the annual increases for insurance, maybe my life or business situation has changed, and I might call you for a quote.
Statistically, I'm an average, tech-savvy, 40+ dad, husband and small business owner. I know there are 1000s like me in South Africa. If the insane amount of irritating, haunting calls grow your bottom line, so be it, but Miway will never sign me or my contacts up again. If however, you're noticing that there's a segment of the market that you just can't crack, maybe it's time to change a few tactics.
This was the last effort and time I spent on MiWay. It's sad :-(
Best regards,
The MiWay Team
Best regards,
The MiWay Team
