Checkout aisle sweets rip-off

Popped into Meat World today, and at the checkout counter thought I'd buy a Bounty chocolate bar, until I saw the price: R 13.95 !!! That is almost exactly double what I usually pay at a supermarket. I brought this to the manager's attention, and he didn't seem to think this was an issue. He assured me that he was not making much of a margin, and that his cost price through his supplier was not what the large supermarket chains pay, No surprise there, but surely he is not paying anything close to a price that warrants this kind of crazy price. Either this is a mistake, or Meat World are taking their customers for fools. Either way, I hope the manager makes good on his word to look into this.