McDonalds Scratchcard Voucher a rip-off

The vouchers are a big money making scheme by someone, and it is misleading to think the voucher makes the product offered cheaper. The voucher I opted for gives you R500 off from a resort through Endless Holidays. Only one resort in Western Cape available, Baywater Village. Cheapest booking through Endless Holidays for 3 nights over a weekend for 2 for a one bedroom chalet is R15 568.51 The same chalet and dates through bookings.com would cost you R4,275. I don't who is pocketing the huge profit, but this so called R500 voucher is one huge rip-off!!!