No Feedback - 1 month

I app**** for a store card on the 06th of April 2015 through the website. There was a problem so I was advised to rather apply at the store by a call centre agent. I went to Fourways and app****. I have had no feedback on my application, when I spoke to the branch at Fourways, I was advised that they have 2 applications and discarded the application from the store and someone will contact me within 24 hours to update the application with a little more detail. That was on the 13/04/2015. I have had no call regarding my application but was advised that there is a back log of new applications. I find this strange that a huge retail company takes such a long time to process an application. I app**** for a new Vodacom contract which takes not even 10 minutes to process. When I app**** for a Woolworths card, it took literally 24 hours and a temp card was issued the next day. I am very disappointed that no one from Head Office never even bothered to contact me. This is NOT the first time I have had no response. I app**** for a store card in 2012 and to date had no feedback. Now I honestly feel that I should raise my concerns so that someone higher can shape things up.