Online collection issues and bad service communication

I bought a SAMSUNG 55 inch TV and DSTV Explora 2 online from the BLACK 5 DAY special on the 21st of November. Payment was confirmed and i chose to collect it from the Germiston store. On the 28th of November i got an order confirmation email saying that it will take 7-10 days to get ready. I'm confused by this as shouldn't the collection date be calculated from the date i bought and paid for the items?

I sent an email to ********** querying this and alas i get no reply!

What is going on with my order as it is the 8th 'business' day after I ordered my items and still no sign its near. I don't even know why i'm surprised by this after not receiving any information back from the online support.