No More Happy Birthday I guess

A Makro birthday voucher was something I looked forward to receiving every year. . and given how close my birthday is toward the end of the year, it was also twice as much appreciated, as it afforded me the ability to shop and save even more, safe in the knowledge that some retailers still appreciated their customers too. However, for some reason I did not get a birthday voucher this year. I know this is true as I searched my smses, and only found last years voucher on my phone.. I checked the mcard app on multiple occasions this past month, and no notifications on there either?!? What have I done to not get a birthday voucher this year, Makro? :(