Makro Birthday Voucher via SMS

Makro Birthday voucher via SMS Since I can remember I have received a birthday voucher from Makro once a year via sms and this gives the impression of being appreciated as a loyal customer. This year I have not received and enquired at the Springfield Store and was told that I should of received as I qualify and I should contact the National Number that advised me that this is still in place. They said the in order for me to be eligible for a voucher I need to be subscribed to email and sms notifications. I receive notifications by email daily as well as sms notifications regarding sales and promotions. When I mentioned the above they said their is nothing they can do about it, maybe I will get lucky next year. I would certainly reconsider the Makro loyalty card since this is then only used for tracking spending habits with no real benefit for the customer at all. I think Makro needs to be transparent when changing policy (if it is the case) or make sure customer service relay correct answers to customers.