LiveStainable - Promoting good business or causing concerns?

I placed my order and paid for it on the 7th of Nov. Site showed stock available. Initial automated email responses received of order being processed. I followed up on the 9th as no further updates received since then. I called to follow up and confirm. The person dealing with my order was not available and I was informed they would call back... which they did fairly promptly. Was advised my product was actually not in stock. They order on Tues and Thurs from their supplier (Victron). I was advised they have placed the order and should receive the product the next Tues (14th of Nov) and will ship it immediately (overnight as it would be 5 working days since paying for the order). It is the 15th today and I cannot get hold of anyone (called numerous times and sent multiple emails) and there has been 0 further confirmation since the 9th. Which rating would you give for a business you cannot get hold of and no-one updates you? The jury is out.