No refunds for 24h cancellation

I have given up the fight and place my faith in God to resolve on my behalf but all i can do is review to express my disappointment. I have read other cases related to mine and disappointed to find that the company hadn't found a way to resolve this issue. When you try to support businesses but non disclosed policies lead to unsolved disputes which ruins the relationship with customers. Close to 80% travel companies give refunds to their customers, a partial amount for their cancellation as a penalty fair but a full non refundable fee means you would not like me to come back for bookings. But I understand now this is how the business is run. To customers if you ever have a family emergency and you had travel arrangements please see below policy from Lime Time Shuttle :

We have done everything possible to ensure that we have a very lenient cancellation policy but we still have to have certain rules and timelines. All cancellations must be sent in writing to *** within working hours or to phone *** after hours. < 24 HRS: A cancellation fee of 100% will be charged if you cancel your booking less than 24hours prior to the departure time or if you do not show up for your trip. < 48 HRS: A Cancellation fee of 50% will be charged for all cancellations less than 48 hours prior to departure. > 48 HRS: A R50 administration fee per passenger will be charged if booking is cancelled more than 48 hours prior. All cancellations to be in writing via email to *** within working hours or to phone *** after hours. SMS messages is not monitored and is not accepted as a valid cancellation method.