Own your life Rewards Programme

My boyfriend and I are both Liberty Life clients. We are both subscribed to the Own your life Rewards Programme. My boyfriend received an email from Liberty yesterday that is signed by Rebecca Eliot, the Managing Director - Liberty Own your Life Rewards (Pty) Limited. This email informs clients that there are too many companies with rewards programmes and Liberty has decided to make a clean break from it as it is increasingly commoditised. They have just made the decision without considering the affects on their clients. We have a gym membership with Virgin Active and in order for it to be affordable we make use of the Liberty Own your life Rewards Programme. Now we are informed that we will only be able to make use of the rewards programme with regards to our gym membership until the end of April 2016. But Liberty expects us to pay for the rewards programme until end of March 2017. We are extremely upset about this. I don't know why I ceded my policies to Liberty in July 2015, because I am not benefiting from them. You are going to lose a lot of clients. I have contacted my broker regarding this and he advised hat they are losing a lot of clients because of this decision.