LG warranty means nothing

I bought a fridge and separate freezer. Whiting the warranty the display on the fridge stopped working. Unfortunately I delayed a bit to long before registering a warranty claim. I contacted LG 5 days after the 2 year warranty. That is if you calculate it from date of purchase. We purchased online. The fridge was only delivered later.

LG rejected my warranty claim. I spent R24k on a fridge and a freezer. As my reward LG would not extend me any grace. Should the warranty not start the day I accepted ownership of the fridge?

Do you want to put your trust in a company that is so petty. That will go above and beyond not to honor their warranty