Levi's Strauss Jeans

For my money at the time... these were the only jeans to be had. No frills or fads -- just the basics. They had a few styles from which to choose.

Then someone had the "corporate inspiration" to yield to vagaries of the common marketplace. At this time, fad styles and cut in synthetic fabrics became more of the norm. At this point I jumped ship for LLBean jeans. I hope Levi sets things straight with its old loyalists.