FALSE ADVERTISING:

I ordered filament light bulbs online, when I arrived to collect them, they looked nothing like the picture. They tried to convince me repeatedly that I was wrong for expecting the item to look like what I ordered. Go figure.

They did offer to refund me, but there was no apology for wasting my time in driving there, or no acknowledgement of their false advertising. The manager told me the product I want does not exist. They tried to use all sorts of ridiculous excuses, such as that the filament is INSIDE - and the picture only shows you what the inside looks like. REALLY?!? Why not just admit that your advert is wrong, apologise, and try to make it right, by offering your customer an alternative that looks like what I wanted (because I did see them on the shelf - but at a higher price)

I am often surprised by companies willing to spend millions on advertising campaigns to get new customers, instead of just making sure their existing customers are well served. An apology is free, guys. If you made a mistake, own up to it. But don't try to make your customer look like an idiot for believing what they receive will match the picture on your website!