Krispy Kreme--a quality problem and an excellent response

Last Wednesday my wife and I bought a Krispy Kreme donut each at a branch of Krispy Kreme--and when we ate them later that evening (after supper) we were deeply disappointed with the quality.

I sent them a message on their corporate website about our experience--the response has been excellent. I have had requests for input while they conduct their investigation (an expected process; they must explore before responding). The responses have been by email and through a voice call.

Mistakes happen BUT how organisations respond to complaints tells one a huge amount about the quality commitment. Krispy Kreme have demonstrated that they do care about their product AND their customers.

Well done!